Logo design trends for 2023

Marcelo Smith smiling portrait

Marcelo Smith

Brand Designer

Marcelo Smith is a brand designer, content creator, and founder of Fun Studio, a brand design agency that helps businesses build powerful brands that stand out and connect with their audience.

Subscribe to our


0% Spam 100% Fun

Table of Contents

Logo design trends for 2023
Logo design trends for 2023

Table of Contents

What logo design trends should we expect to see more of in 2023?

Logo design is an ever-evolving field, with new trends and styles emerging each year. In this post, we’ll take a closer look at these emerging trends and provide examples of how they can be incorporated into your own logo designs so you can stay ahead of the curve with the latest in logo design trends.

Bold & Quirky Type

Unaligned words in a logo with clouds on the background.

Souper Duper identity design by Brooklyn Design Services

In recent years, we’ve seen a shift towards bold and quirky typography in logos. This trend is expected to continue in 2023, as brands look for ways to stand out in a crowded market. Bold typefaces convey confidence and assertiveness, while the use of more unique and quirky typefaces can add a sense of playfulness and personality to the brand. These elements can help a brands stand out and make their identity feel less rigid and more approachable.

The Hootsuite new logo adds a good dose of playfulness to both to he logo-mark and the logotype

This need to differentiate and connect with younger generations is leading many brands to abandone their more corporate and serious look in favor of more daring and expressive uses of typography in their brand identities. In 2023 we can expect to see more typography-based logos that make a bold statement and push the boundaries of traditional logo design.

Zapier is a good example of this trend. Their new identity uses Degular by Ohno Type Co. A high contrast neo-grotesque that helps add character to the brand

Peer Gynt festival brand design by Try Design

3D & Liquid Typography

The Enko Beauty logo designed by Hugmun uses fluid typography and 3D animations as part of the brand identity

One of the most prominent trends in logo design for 2023 is the use of 3D and liquid typography. This trend has been gaining traction for several years, and it’s set to explode in popularity this year.

Walsh logo

NY creative agency &Walsh pioneered this trend with the use of curves and 3D effects and animations in their branding

With easier access to more and better 3D software, designers are now able to create stunning 3D typography that appears to be jumping off the page. This effect is achieved by using shading and shadowing techniques to create depth and texture. 3D type is a great way to make your logo stand out when used correctly. It’s especially effective in the digital realm, where it can be animated to create even more eye-catching effects.

Keeping it Simple

The new brand identity for Sprite removes the outline of the previous logo leaving only a sharp and clear logotype.

You are probably tired of hearing the old modernist principle “less is more” but the idea is still going hard in 2023. In recent years, we’ve seen an increasing trend of brands simplifying the design of their logos. This trend towards minimalism is driven by the need for logos that are easily recognizable, versatile, and timeless. Simplified logos are often more versatile, as they can be reproduced at smaller sizes and in different colors without losing their impact. They also tend to age better than more complex designs, which can quickly become dated.

We can see several car manufacturing brands taking a similar approach. Bugatti has stripped down all the decoration leaving only the type

Simplifying existing logos and removing unnecessary elements is by no means a new concept but we can expect more brands to follow this path in 2023. In particular those brands that haven’t updated their logo in a while have more chances to benefit from cutting out the clutter.

In the last rebrand of the Skoda logo they simplified the mark by getting rid of the 3D effects and multiple colors and leaving a flat monochromatic logo

By stripping away unnecessary elements and focusing on the essentials, we are able to create logos that are both simple and memorable. 

Back to the Future

As we move into 2023, we’re seeing a trend emerge where companies are going back to their roots by revisiting older versions of their logos. This trend is all about simplicity and authenticity, and ties into the last trend with a growing demand for more simple logos.

Warner Bros has simplified it’s emblem in their latest rebrand, with the new logo being a lot closer to a previous version that was used as far back as 1933

By revisiting and updating old logos, companies can tap into a sense of nostalgia and familiarity, while still presenting a fresh and modern image. This trend is particularly prevalent among established brands that have been around for decades, as they look to maintain their brand recognition while keeping up with the times.

This tendency has already been going on for a few years, with Burger King being another clear example

One of the main benefits of this approach is that it can save companies a lot of time and money. By updating an existing logo rather than creating a completely new one, businesses can avoid the cost of a full rebranding effort while still achieving a fresh and updated look.

Another benefit is that revisiting an old logo can help to reinforce a company’s core values and messaging. By using a logo that has already been established, businesses can more easily communicate their brand identity and establish a strong connection with their audience.

Overall, the trend of revisiting older logos is a reflection of a growing desire for authenticity and simplicity in branding. 

Variable Logos

One trend in logo design for 2023 is the use of variable logos. A variable logo is a design that can be modified or adapted to different contexts, such as different sizes, color schemes, or mediums. This allows for a more versatile and dynamic brand identity.

However, variable logos also have their drawbacks. One potential downside is that it can be difficult to create a variable logo that is both versatile and memorable. As a variable logo is adapted for different contexts, it may lose some of its impact or distinctiveness.

Perm opera logo variations

The Perm Opera Ballet Theatre uses a flexible logo as a graphic resource to convey different ideas while still remaining recognizable and on brand.

Moreover, variable logos may not be suitable for all types of companies, particularly those with a more traditional or conservative image. This is why we see them in cultural or education institutions and some more outgoing brands that want to set themselves apart with a more unique approach.

OCAD University uses the logo as a frame for images across it’s new identity

Variable logos can also be more complicated to design effectively and may require more time and resources to create. Overall, variable logos can be a useful tool for companies looking to create a dynamic and consistent brand identity across multiple platforms. However, it’s important to consider the trade-offs and to ensure that the variable logo is still easily recognizable and memorable in all its forms.

Need a logo design for your business?

At Fun Studio we design logos and complete brand identities to help your business stand out.

Contact us to learn more!

Subscribe to our


0% Spam 100% Fun