Branding for Gyms

Gym owners!

Time to build a brand that
packs a punch!

If your gym’s brand doesn’t reflect the energy and excellence you deliver… it’s time for a change.

At Fun Studio, we create bold, memorable brands that attract members and drive growth. From your logo to your website, we’ll transform your gym’s image into one that inspires trust, loyalty, and action.

Your job? Keep doing what you do best—we’ll make sure your brand does the heavy lifting.

The Power of Professional Branding for Gyms

Your gym isn’t just a workout space; it’s a community, a lifestyle, and a place where people transform their lives. A strong brand communicates this to your audience and…

Attracts the Right Members

Professional branding helps your gym stand out and appeal to your ideal audience, filling your space with loyal members who share your values.

Builds Long-Term Loyalty

A strong brand creates trust and credibility, encouraging more sign-ups and increasing word-of-mouth referrals.

Maximizes merketing ROI

Professional branding ensures your marketing campaigns hit harder, maximizing the impact of every dollar spent.

Stands out in your market

In a crowded fitness market, effective branding positions your gym as the clear choice, making your services unforgettable.

Check out our Gym and Fitness Brand Transformations

Now my page looks fantastic and speaks directly to my clients

Choosing Marcelo to refresh my brand and website was a perfect decision. He crafted a visual identity that truly captures my essence as a coach. Working with Marcelo was effortless and I highly recommend him for anyone looking to elevate their brand. Thanks for everything!

David Ritter

Athlete & Fitness Trainer

Our new brand is perfect! couldn’t have asked for anything better

I love the new Gymtae brand. It’s exactly what I was hoping for, and there’s nothing I’d change about it. This feels like such a solid foundation to expand and keep growing the business. You really nailed it!

Israel Fernandez

Founder and CEO at Gymtae

They gave me the clarity I needed to launch my new brand

As a solo founder launching my coaching business, I felt overwhelmed and unsure of where to start. The team at Fun Studio provided the clarity and guidance I needed to create and launch my new brand. I highly recommend them to anyone looking to launch their brand the right way.

Juan Calderón

Fitness Coach at Gravity

Ready to become our next success story?

Hey there! 👋
I’m Marcelo, founder of Fun Studio and a fitness enthusiast turned branding expert.

With years of experience working with gym owners and a deep personal connection to the fitness world, I’ve combined my passion for design and fitness to help gyms stand out, attract loyal members, and build brands that truly inspire.

I know what it’s like to juggle running a gym while trying to grow your business. That’s why I’ve designed a branding process that’s smooth, collaborative, and focused on giving you confidence and control every step of the way.

If you’re ready to create a brand as powerful as the community you’re building, let’s talk and make it happen together. 💪

Marcelo Smith

Founder & Creative Director

Trusted by

Our Proven Process for Branding Gyms

Week 1

Brand strategy, competitor analysis & creative direction.

Week 2-3

Logo design, brand visual system & brand presentation.

Week 4

Brandbook, brand applications & brand handoff.

What’s Included in Your Gym Branding Package

Your gym deserves a brand as strong as the results you deliver.

Let's make it happen.

Our clients are our best advocates

You’re just a few clicks away from becoming our next success story.But don’t take my word for it, check out what some of our amazing clients have to say about us

Thank you so much! I absolutely love the design. You really put in the effort and created a concept that’s perfect for my work and brand. It’s exactly what I envisioned.

Pablo Álvarez

Working with Marcelo was great! He and his team built a custom website for my fashion brand and the design turned out exactly how I imagined. The whole process was smooth from start to finish and I’ll definitely reach out in the future for any new projects!

Jose Enriquez

Deloreans Designs

They really nailed the design and created a brand we’re proud of and that captures our values perfectly. Communication was easy, and they kept everything professional and smooth and I definitely recommend them for anyone looking to design their brand and website.

Juan Gárgoles

Grupo SATE

Ready to Build a Brand Your Members Love?

Click below to fill out our 1-minute form. If you qualify, we’ll contact you within 24 hours to schedule a discovery call.

What then?

We go through our Discovery Framework with you and you leave with some free expert insight.

We discover we’re the perfect fit and we get to work on growing your business together.

The only way you lose is by not taking action
So… what do you say?

Got Questions? We've Got Answers!

I’m ready to start! What’s my next step?

Ready to get started? Fill out our Get Started Form so we can learn more about your project and schedule a call to see if we’re a good match. We’ll discuss the project goals and timeline and send over a proposal for you to review.

What is my project timeline?

Our Magnetic Brand Launch covers all the essential aspects of your brand within three weeks. Additional features may require some extra time, but we prioritize the core elements to get you up and running ASAP. Get in touch to check our availability and we’ll get started with the next available onboarding slot.

I already have a freelance/in-house designer. Will this be a good fit for me?

Absolutely! Many of our clients use in-house teams for marketing and social media design, and find our brand style guides to be extremely helpful for maintaining consistency with the new brand.

Will I receive the editable files?

Definitely! You’ll receive both a PNG and editable AI version of every logo, so you can easily open and use it in any design software.

Do you work with clients worldwide?

Yes! We make sure that all our clients have a smooth experience with us, regardless of location. With our project management system and tools like Google Meet, working with us remotely is seamless and distance is never an issue!