Royal Shine set out to launch a premium jewelry cleaner that felt at home in the world of luxury. Our mission was clear: turn a practical product into a high-end experience.
We designed a visual identity that spoke to elegance, trust, and exclusivity, positioning Royal Shine as more than just a cleaner. It’s a ritual that restores and protects what matters most.
The result: a brand that entered the market not as another product, but as a statement of luxury, instantly standing apart and elevating how customers see the care of their jewelry.
The new identity gave Royal Shine the luxurious presence it needed to stand out. Refined, elegant and unmistakably premium, the brand now reflects the experience it delivers: meticulous care, a sense of exclusivity and a personal touch for clients who want nothing less than the best for their most treasured pieces.
Design: Camila Victoria Mansilla
